Know it before users leave without a word
Usability Testing
A first-time user goes through your product and reports where they got confused, where they stopped trusting it, and where they wanted to leave
The person who built it cannot tell where it gets confusing. They already know the answer.
What the builder cannot see
You know where the sign-up button is and what this screen is for. A first-time visitor does not. When they get confused, they leave instead of asking. When something feels off, they stop right before paying. And nobody tells you why they left. That happens even with zero bugs.
What we do
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A first-time walkthrough
We start with nothing but your service address, no briefing. Under the same conditions as a new user, we go from sign-up to the core feature and all the way through.
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Where it gets confusing
The screen where we stopped, unsure what to press. The line we had to read twice. The button that did something we did not expect. All of it, in order.
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Where trust breaks
Pricing, personal data, payment, cancellation terms: the places where a user pauses and doubts. Distrust pushes people out more quietly than bugs do.
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Where we wanted to quit
The screen where we actually wanted to give up, and why. You get how far we made it and what stopped us.
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Phone and desktop, separately
We go through the same flow on a phone and on a wide screen. Some places only block on one of them.
The usability report
Screen by screen, where we stopped and why, with recordings. Items are split into quick fixes and the ones that cause the most drop-off. Screens we passed without trouble are marked as passed.
How to start
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Send the address and the goal
Tell us your service address and the one thing a user must get done (a first order, a first post, a first booking). No manual needed. New users do not get one either.
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The walkthrough
As a first-time user, we go all the way through on a phone and on desktop, recording every place we stopped.
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The report
You get a report of where we got confused, what we did not trust, and where we wanted to quit, in order.
A good fit for
- Services where people sign up but never make it to the next step
- Teams that know the product so well they have lost the newcomer's eyes
- Anyone who wants a look at the first impression before launch or before running ads
Frequently asked questions
- How is this different from the pre-release QA check?
- The QA check finds bugs with automated tests. Usability testing finds where a person gets confused and leaves even when nothing is broken. They look at different problems, and if you book both, we deliver them together.
- Who does the testing?
- This is not a recruited panel. One person goes through your product all the way, under first-time conditions: no briefing, no help. If you need results from several people, we scope that separately and quote it.
- Can you test screens behind a login?
- Yes. Since sign-up itself is often the first drop-off point, we sign up ourselves rather than using a prepared test account. If access is invite-only, one invite link is enough.
- Do you fix what you find?
- This covers finding it and writing it up. If you want the copy or screen changes made as well, we continue with general fixes.
See it through a newcomer's eyes, once
Send us your service address and the one thing a user must get done, and we will map out the scope of the test first.